When used with correct planning and approach, social media can give a boost to your mobile app’s performance and visibility.

With efficient mobile app builders for WooCommerce, it has become easy to create an app without coding. However, just building an app is not enough. One should have a smart post-launch strategy and Social Media can play a significant role in fetching more downloads for your app.

Surveys show that there were around 3.5 billion Social Media users in 2019 and the number is constantly growing.

Read further and discover how you can run a robust ‘Install App’ campaign and use the various platforms of Social Media to tap into this market and earn maximum visibility & significant growth.

The road-map to success on Social Media

Social Media advertisements usually cost less than the conventional tools but are proven to be highly beneficial. 73% of online marketers agree that social media marketing has been effective for their business growth.

‘Install app’ ad campaigns run on social media can skyrocket a brands success and give it maximum exposure. In fact, only in the first three days of an app install campaign, the mobile apps can register an average growth in the number of installs.

Meanwhile, according to Business Insider data, revenue through mobile ‘app install’ advertising campaigns reached $7 billion in 2019. By the end of 2020 mobile app installation ad revenue is expected to reach $7.1 billion.

It further intensifies the fact, that more and more businesses are relying on this strategy. As the competition is growing at a strong pace, it becomes important for any business to take an early leap and stay ahead of their competitors

The four mantras to remember

There are four crucial steps that are important for designing a strong ‘Install Ad’ campaign. Each step has been discussed below in detail:

1. Determine your goals:

A strong research and analytics-based approach can help you utilize all your resources well and drive most favourable outcomes. Before you venture out and start investing in your ad campaign, you must be well versed with your resources and your targets.

Set some standard parameters based on your goals and targets. For instance, the type and category of your app (shopping app, blogging app, gaming app, etc.), location of your ad campaigns (local, state or country specific, international) and the platforms that will help you in achieving it (Facebook, Twitter, Instagram, YouTube, etc.)

You can learn from your competitors or heavyweights of the industry, or take helps from the tools available online to devise a strong ad strategy. Create a compelling ad with ample use of creative tools and elements and penetrate the market with ease.

2. Fathom your budget:

The budget of app installation campaigns can widely vary owing to multiple factors. It is often subject to your campaign duration, targeted audience strength and location, app category and other determining factors.

App install ads can be more beneficial than other forms and models of advertisement as it is more quantifiable and result-driven. As you go for the cost per action or cost per install model, you end up reducing wastage and pay the network only for the number of app installs you get.

The accountability of service providers increases as they get paid only when the users commit some fruitful action. This is turn, helps you realize your goal and expand your user base. You can opt for an annual, monthly or daily plan depending on your provider and your pocket.

The general formula for calculating the budget or expense is:

Downloads x Cost Per Install = Total Daily Budget

Your budget will also vary depending upon the platform you choose. As compared to Twitter, Facebook’s cost per install can be run for approximately 40% less.

Facebook can be more beneficial as it also offers detailed demographic data and gives an insight into people’s lives. However, the best platform for your ad campaign will ultimately depend on you and your goals.

3. Choose your platform:

Once you have chosen your audience, determined your goals and raised your funds, the next big step is finding the right platform. Different social media platforms are developing customised options for businesses and each has its own advantages and perks.

Asses various platforms and see which channels can bring in the maximum number of engagements and exposure. The various strategies that can be applied for various platforms are:

a. Facebook

More than 2 billion businesses are already using Facebook for promoting their brand. Create a promotional content that blends with organic posts.

Use familiar brand colours and incorporate eye-catching illustrations, videos or more.

You can also prompt ‘Install’ action by subtly placing it somewhere between the content.

b. Instagram

Do not make your ad look obtrusive. In fact, craft it like you would create any other Instagram post for yourself.

Include compelling product pictures or influencers photos depicting the charm and utility of your brand.

Add a distinct ‘Install Now’ button at the below and compel people to take the action by catching their sentiment.

c. Twitter

This platform excites the sophisticated audience that loves to stay updated with the trends.

Keep your content aligned with this factor and promote your ad at the right places. Instead of stating about installation explicitly, slip it in creatively within the campaign. It should look like it is a part of the twitter feed.

d. Others

There are many other platforms that can amplify your app installation campaign when used smartly.

For instance, you can partner with an influencer or content creator and make them slip in the ‘Install App’ prompt to hook their audience and captivate your own.

Have an outlined strategy for each platform tailored to suit it accordingly.

4. Execute your plan:

After building a channel for production, creation and distribution, you can proceed towards ideating a campaign and executing it.

Proposing a strong question and answering it can be a great strategy. Follow it up by telling how your app can solve it. Talk directly to the users and grab their attention.

Some smart strategies of execution have been discussed below.

Build your brand recall value by incorporating your logo or identical screenshots into your ad for instant recognition

Have a strong and compelling targeted CTA (Call to Action) prompt and use specific app-related language like Open, Install, Buy Now, or more

Make a mix of creative elements that have the power to hold the attention of your targeted users

Validate your campaign by including social proof like ratings and reviews, download & install statistics, testimonials, user feedback, and more

Analyze the result of your campaign and find your strengths & weaknesses to enhance your campaign and reinvent your marketing goals

It’s time to assemble the right tools

As discussed above, your optimised presence on Social Media can increase your visibility and expand your market reach. With the right measures taken for your ‘Install’ ad Campaigns across various platforms, you can achieve end number of downloads that can lead to unprecedented conversions.

It’s time that you assemble the most fruitful tools that can aid your strategy and help you achieve your goal.

The first step to this journey is having a fully functional app that comes with social media integration feature and remains in sync with your website.

It is true that getting the initial app downloads is not easy. However, by using the resources at your disposal smartly, you can win half the battle. The rest will rely upon the features and functionalities of your app.

If you are looking to power your campsite, live off the grid, or are just preparing for an emergency situation, having a backup generator is a must have. Traditional gas fuelled generators are noisy, emit fumes and are costly to run. An alternative is a battery generator which is silent to run, emits no fumes and can be recharged by the sun, but which one is right for you?

Battery generators have a much lower power output than their gas-powered cousins. If you only require to power low wattage devices such as smart phones, laptop computers, CPAP machines and small LED televisions then a battery generator might be suitable. However, if you are looking to power household whitegoods, heaters, coolers power tools etc, then a battery generator would not be suitable.

Unlike a gas fuelled generator which only requires an extra gallon of fuel to keep running, battery generators can take several hours to fully recharge and once you have run out of charge you are without power for some time. Depending on the brand and model some can be recharged via AC power in three hours or less, but the larger capacity batteries can take much longer. Most have options to recharge either via AC wall outlet, or DC car charger but in the event of a power outage when you are most likely to be using the unit or in an off-grid situation, your only option to recharge is via solar panels.

With the option to recharge via solar panels, battery generators are quite versatile. However, if weather conditions are not favourable, i.e. increased cloud cover or shaded areas, then recharge times can become very lengthy or not possible at all. Another thing to consider is that rain can stop your charging in its tracks as many portable solar panels are not waterproof meaning you need to bring them under cover while the rain continues.

Some portable solar generators are small enough to be placed in a backpack but these are limited in their power application. Larger systems that have higher power outputs are quite heavy and often are required to be wheeled around on a trolley or require two people to lift.

Larger battery generator systems can have a higher price tag than gas powered generators. With the additional cost of solar panels which can be quite expensive in their own right, battery systems typically are almost twice the cost of entry than the gas powered alternative.

Like all purchases there are many things to consider to sway you in one direction or another. A portable solar battery generator may not have the power output or near continuous run time of a gas-fuelled generator, but with zero emissions, zero noise and the option to rely completely on free, clean energy from the sun a portable solar generator is an excellent choice for camping, outdoor events and emergency situations where only essential power requirements are necessary. Therefor a portable solar battery generator is well worth your consideration.

In the modern world, every organisation looks for a reliable communication network type. A truly based enterprise connectivity solutions that delivers the need desired by an organisation along with keeping price point in mind.

As the technology is evolving with rapid pace, the need of fixed Wireless technology is proving its efficacy by becoming a powerful option for companies in terms of fast, reliable, and an affordable connection deployed as per the needs.

Telecommunications service provider in Australia allows organisation to subscribe with fixed wireless technology to immediately resolve all communication problems faced by the company.

What Integration an Organisation looking for?

As per the research done, many business phone systems in Australia are still based on the traditional model of communication, says business phone services provider. This not only decreases the fundamental value of a business but also creates network drop as copper wire has no capacity to throw the bandwidth at longer distance. Because of which communication problems increases and the business requirements of accomplishing task before the deadline pass by. fixed

Read more: Why Avaya’s Cloud-based PBX Technology to Ring the Changes

In this article, you will walk through the 5 reasons why Fixed Wireless technology could help businesses commute with their onshore and offshore employees and resolve communication challenges.

Speed: With uncovered the fact that Fixed Wireless technology is built using mmWave (millimetre Wave) which is the same technology used to underpin the latest technology just arrive in Australia i.e. 5G. 5G is the way which will bring a paradigm shift in our lives and the way we organise our business. With its arrival it will completely relinquish the Fixed Wireless technology such as fibre.

Reliability: Fixed Wireless solutions have been tested as per weather conditions since long back. But most of the issues which may lead to crisis have be fixed till now. As per the old technology which uses antennas or transferring data via air (based on radio spectrum). The data generally travels in between node-to-node which is end-to-end encrypted based on complex matrix of incongruous lines woven in under our roads, power networks, water and other essential infrastructure.

Lower Cost: Getting access to a fast internet connection is deemed for every business. But the question arises here is at what cost. In a market business leader are charged for speed and even for the amount data used by an organisation. But when Australian business were asked to subscribe Fixed Wireless technology, most of the Australian business leader refused to accept the subscription. Fixed Wireless technology is not a commodity product, it is a technology with a premium-grade enterprise solution that delivers a business with the best of what is available. When you are asked to pay a business phone services provider what it would be. It would be the negligible amount of what you used to pay until the last decade. A business subscribes to the resources which are crucial for establishing a fully operational organisation. With the minimal cost of installation which includes GST a business leader pay. The business leader by the subscription of the resources allocated and starts to the minimal amount every month.

Ease of Deployment: Connecting the end nodes of the Wireless and mobile communication with mobility and flexibility. As a business leader you enjoy benefits at an enterprise level. You can get access to the metropolitan areas where after every interval of 3 kms an antenna is installed to have a internet speed matching to the words we proclaimed.

Security: Encrypting data packets with end-to-end encryption policies, allows user to entrust on the service they subscribed for. Fixed Wireless technology provided by business telecom providers is surrounded by keeping security to ring the changes as advancements succeeds.
With GenesysTel, a business can provoke potentialities based on the efficacy a business leader wants. As the Fixed Wireless technology is on the verge to promote businesses towards digitalisation and help companies get access to fast, reliable and affordable connections able to be deployed wherever needed.

Source: Windows 10: Fix 0×80244018 Windows Update Error

As we know, the 0×80244018 Windows Update issue is similar or kind of HTTP status 403 error. Such bug check value means the server gets the request, whereas it fails to continue and send the documents. This error normally arises while installing a feature update or an update. Conversely, to fix this error is not a tricky job. This guide will help to get rid of window update error 0×80244018 code in the flick of seconds.

Method 1: Get Rid of Antivirus Tools

Since third-party antivirus tools and users might occur, the 0×80244018 error Windows update needs to step up and turn off them. If turning off does not work, then you should remove it. Also, you will need to know that uninstallation will not resolve the problem permanently. Users require to utilize the antivirus tool from the developer’s site to eradicate traces.

Similarly, the proxy VPN is evenly dangerous; therefore, uninstall if your device has any. Windows operating system has its own defender that can resolve your issue. For that, here are some steps that you can use to uninstall antivirus tools easily.

First and foremost, go to the Start menu available on the taskbar.
On the succeeding menu list, tap on the search bar.
Type Control Panel in the required box.
Now, choose the best match from the following list.
On the Control Panel window, tap on the Programs.
Select Programs and Features icon from the window.
A list of installed programs will come out.
From the following list, tap on the antivirus tool accordingly.
Go to the Uninstall option once selected the antivirus program.
At last, follow the onscreen prompts and uninstall it completely.

Method 2: Check BITS Working on your system

BITS is one of the essential components of the Windows system that provides the update. Error 0×80244018 windows upgrade error shows up when a malfunction arises in this. To ensure, BITS is working without any complications, that check out the given step and overcome the problem in the blink of seconds.

To begin with, tap on the Win + X button on your console.
After that, click on the empty box and type service.msc.
Hit the Ok or Enter button.
On the following window, search for the Background Intelligent Transfer service.
Once found, right on it and hover your mouse to the Properties section.
Now, a window will pop out on your screen, showing properties.
Tap on the Startup Type tab.
Scroll down a bit and choose Delayed Start (Automatic).
Then, head towards the Service Status tab.
Set it to the Start part.
Once done, reboot your system.
Conclusion

In Windows 10 operating system, upgrading the features is essential to improvise the functionally and better experience. However, some of the errors like the 0×80244018 Windows update error prevents people from downloading the updates. So, the solution, as mentioned above, is very effective that can resolve this annoying error without making too many efforts.

Daniel Ryan is a Norton product expert and has been working in the technology industry since 2002. As a technical expert, Daniel has written technical blogs, manuals, white papers, and reviews for many websites such as norton.com/setup.